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Investigative journalist Mariana van Zeller

@behindthebusinessshow

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Why it worked

The post uses a compelling quote from a well-known investigative journalist to share a thought-provoking philosophy about journalism. The "chalk on your feet" metaphor is memorable and visually evocative, making the content shareable and engaging.

Summary

Investigative journalist Mariana van Zeller shares a philosophy about journalism: there's a line you should never cross, but you must get as close as possible to it without crossing. She explains that her reporting aims to take her as far as she can while keeping herself and her team safe, getting as close to reality as possible.

Structure

1Introduction of Mariana van Zeller and a journalism principle
2Explanation of the principle: getting close to a line without crossing it
3Application of the principle to her reporting style
4Emphasis on safety and reality in reporting

Call to action

Links in bio to catch her episode

On-screen text

Investigative journalist Mariana van Zeller A journalism teacher once told me, and I love this so much... there's a line in journalism that you should never cross... But you have to make sure you come back with chalk on your feet. So you have to make sure that you go as close as possible to that, to crossing that line without crossing it... The reporting that I do has always been about... taking it as far as I can while keeping my team and myself safe, but as close as we can get to reality.

Original caption

"There's a line in journalism that you should never cross ... But you have to make sure you come back with chalk on your feet." — Investigative journalist Mariana van Zeller on the philosophy that's guided her reporting on some of the world's hidden black markets. Links in bio to catch her episode . . . . #journalism #investigativejournalism #documentary #media #businesspodcast