Investigative journalist Mariana van Zeller

@behindthebusinessshow

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Why it worked

The post uses a compelling quote from a well-known investigative journalist to share a thought-provoking philosophy about journalism. The "chalk on your feet" metaphor is memorable and visually evocative, making the content shareable and engaging.

Summary

Investigative journalist Mariana van Zeller shares a philosophy about journalism: there's a line you should never cross, but you must get as close as possible to it without crossing. She explains that her reporting aims to take her as far as she can while keeping herself and her team safe, getting as close to reality as possible.

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Original caption

"There's a line in journalism that you should never cross ... But you have to make sure you come back with chalk on your feet." — Investigative journalist Mariana van Zeller on the philosophy that's guided her reporting on some of the world's hidden black markets. Links in bio to catch her episode . . . . #journalism #investigativejournalism #documentary #media #businesspodcast