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Hook
How marketers wish people searched online
@heike.young
36.0K followers · usually 1.0K views a post
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Why it worked
The video uses a relatable, humorous skit to hook the audience before pivoting to a genuine educational value proposition, making the product feel like a necessary tool rather than a forced advertisement.
Summary
The creator uses a humorous skit to contrast outdated search behaviors with the modern reality of AI-driven search. She then introduces Webflow as a solution for optimizing websites for AI search engines.
Structure
- 1Humorous skit about old-school search behavior
- 2Transition to the reality of AI-driven search
- 3Introduction of Webflow as the solution
- 4Overview of Webflow's AEO features
- 5Final call to action
Product placement
Webflow is introduced as the solution to the problem of AI-driven search, with screen recordings of their website and features shown.
Call to action
Check out the link in the post.
On-screen text
How marketers wish people searched online
I have tons of money!
Ready to search
for a product to buy.
Wow, I love seeing
relevant ads
when I'm searching.
I never go incognito
cuz I love these ads so much.
To do this research,
predictable keywords
on a traditional search engine.
I've been searching this way
since 2005.
I'm going to click
this search result.
Google ranked it first,
so it's gotta be the best.
It's giving
domain authority.
Honey, this product
is ranked #1
by an affiliate blog
I've never heard of
I know,
I have to
buy it immediately!
And look,
their website is chock-full
of all the keywords
I searched for.
They get me.
I'm going to click
the search result
to the buy page.
This way,
marketers will get the credit.
Let's get real.
People don't search like that.
That's why teams
are using Webflow.
It's the company
that helps teams
build high-impact sites that
stand out and get discovered
in the age of
AI-driven search.
Webflow leads in AEO,
making it easier to
scale content for both
traditional search
and AI answer engines.
you'll be totally ready
all while staying
in complete
control of your brand's
narrative.
It's time to build, manage,
and optimize your website
with Webflow.
Check out the
link in the post.
Original caption
“Marketers don’t need to worry that much about AEO. It’s all just SEO.” - Me a few months ago. But I was wrong. For the last couple years, I definitely downplayed the impact of AI-driven search on websites and content. But recently I’ve been doing more research on this topic, and it turns out marketers do need to prioritize #AEO way more than I originally suspected. Luckily, @Webflow recently reached out to sponsor some content with me. So I read a lot of their resources and research on AEO, and I’m now firmly of the camp that search is VERY different than it was a few years ago. Check out their AEO resources for much more: https://wfl.io/4bZf8cx How has your approach to search #marketing evolved the last couple years? Thanks to Webflow for letting me have some fun with their messaging. #webflowpartner #ad #b2bmarketing
More from @heike.young
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