Why it worked
The video succeeds by blending aesthetic, personal content with a satisfying 'behind-the-scenes' look at the technical process, making the software look accessible and creative.
Summary
The creator showcases a digital 'January wrap' project they built using the Framer website builder. They demonstrate the process of adding interactive elements and custom cursors to their web design.
Structure
- 1Introduction to the January wrap project
- 2Demonstrating the design interface
- 3Showing the interaction settings
- 4Creating a custom cursor
- 5Final result preview
Product placement
The video is a screen recording of the Framer design interface, explicitly tagged as a #framerpartner.
On-screen text
aaand we are one month in + january wrap +
pins
discovered ++ admiring
learned
read
obsession
substack reads
from my tabs to urs <3
this step is therapeutic
++ interactions
one out of twelve
making my own cursor
bag it
read it