It's like, what you see in the video is what I do.

@jordan_bernstein

19.9K followers · usually 8.9K views a post

Views

651.2K

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55.0K

Comments

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1.4K

Why it worked

The video uses a 'live studio audience' trope to turn a mundane cooking process into a comedic skit, creating a sense of community and humor that encourages engagement.

Summary

A creator makes a coffee and yogurt drink in front of a small group of friends who act as a live studio audience. The video is a comedic skit focused on the absurdity of the drink combination and the creator's interaction with his friends.

Structure

1Creator introduces the drink concept
2Creator reveals the live audience
3Creator mixes coffee and yogurt
4Creator adds salt and spices
5Creator serves the drink to the audience
6Group toasts and tastes the drink

Transcript

It's like, what you see in the video is what I do. Filmed in front of a live studio audience. Oh god. Intimidating. Coffee yogurt boy, coffee yogurt boy. Coffee yogurt dudes, coffee yogurt dudes. It's fucking delicious. Delicious. Yeah. Delicious. Yeah. Delicious.