LADIES

@jordan_bernstein

19.9K followers · usually 8.9K views a post

Views

133.8K

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7.7K

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Why it worked

The video uses a bizarre, relatable, and slightly gross food combination to hook viewers, combined with a casual, 'day-in-the-life' style that feels authentic and unscripted.

Summary

A man makes a strange concoction of coffee, yogurt, and honey while talking to the camera. His roommate enters, they have a brief, mundane conversation about grocery shopping, and the man finishes his drink.

Structure

1Introduction of the coffee yogurt concept
2Preparation of the drink with various ingredients
3Brief interaction with the roommate
4Final taste test and exit

On-screen text

LADIES TRULY BELIEVE REAL STUD COFFEEYOGURT BOY COFFEEYOGURT BOY *roommate home* WHAT'S UP MAKING A COFFEEYOG NICE HA WHAT YOU GET UM BEING FOR TOMORROW SWEET EXACTLY OH YEAH CRISP

Transcript

LADIES. I'm flattered, truly. But believe me when I say, my roommate's the real stud here. Coffee yogurt boy, coffee yogurt boy. *roommate home* Yo. Oh, what's up? Making a coffee yog. Oh, nice. Ha. What'd you get? Um, being for tomorrow? Sweet. Yeah, just get whatever you think and then I'll I'll Venmo you whatever. Yeah, exactly. All right, sweet. Oh yeah. Off to a run.