Yo, you gonna work?

@jordan_bernstein

19.9K followers · usually 8.9K views a post

Views

713.0K

Likes

42.8K

Comments

586

Shares

2.0K

Why it worked

The video uses a relatable, humorous premise combined with a bizarre, visually arresting 'recipe' that encourages viewers to watch until the end to see the final result.

Summary

A man makes a bizarre coffee drink by mixing coffee, coconut water, Greek yogurt, salt, and cinnamon. He then realizes it is a federal holiday and he might not have to work.

Structure

1Man asks if he has to work
2Man prepares a strange coffee drink
3Man adds yogurt and spices
4Man realizes it is a holiday
5Man drinks the coffee

On-screen text

YO, YOU GONNA WORK? YEAH. REALLY? DAMN. HA. I HOPE. THOUGHT IT WAS A FEDERAL HOLIDAY IT'S A GOOD POINT. I MIGHT NOT HAVE WORK TODAY, BUT I'M READY FOR WORK. RIDICULOUS. IF I SHOW UP TO THE OFFICE AND I HAVE OFF TODAY, OH MY GOD, THE CINNAMON. YOU NEED THE CINNAMON. YOU NEED IT.

Transcript

Yo, you gonna work? You gonna work? Yeah. You gonna work? Yeah. Really? Yeah. Okay. I think. I hope. Thought it was a federal holiday. It's a good point. I might not have work today, but I'm ready for work. Oh my god, the cinnamon. You need the cinnamon. You need it.