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@jordan_bernstein

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Selling · Ecom Product

Starbucks Appseen in 16 videos →https://www.starbucks.com/ ↗

Why it worked

The video uses a bizarre, relatable, and slightly chaotic 'day-in-the-life' format that keeps viewers engaged through curiosity and humor, while naturally integrating the product.

Summary

A man makes a bizarre coffee and yogurt drink in his kitchen while interacting with his dog. The video features Starbucks Iced Coffee as a key ingredient in the drink.

Structure

1Man prepares a drink in his kitchen
2Man interacts with his dog
3Man mixes coffee and yogurt
4Man finishes the drink and leaves for work

Product placement

Starbucks Iced Coffee is prominently featured and used as the base for the drink.

On-screen text

YOU'RE SORRY COOL TO GRAB LIKE COFFEEYOGURT WORK

Original caption

morning company #fyp #viral #relatable #dog #coffeeyogurt

More from @jordan_bernstein

Their other posts in the index, biggest breakout first.

Transcript

You're. Sorry. Nope, you're totally cool. You're good to go, if you need. I can grab that. Yeah, yeah, yeah. Do your thing. Nope, do whatever you gotta do. Have a good day. Yeah, you too. Looks like my roommate had a good night. What a dog. Coffee yogurt boy, coffee yogurt boy. Coffee yogurt boy. Crisp. Off to work.