CRUSHED

@jordan_bernstein

19.9K followers · usually 8.9K views a post

Views

35.2K

Likes

1.4K

Comments

50

Shares

17

Why it worked

The video uses a popular trend of creating unique drinks and combines it with a relatable morning routine. The creator's energetic personality and the use of on-screen text also contribute to its engagement.

Summary

The creator makes a coffee yogurt drink by mixing coffee, coconut water, yogurt, and honey. They then take a cold plunge and sauna session before enjoying their drink.

Structure

1Making the coffee yogurt drink
2Cold plunge and sauna
3Enjoying the drink

Product placement

Farmless Harvest Organic Coconut Water: it is a drink that the creator is holding and appears to be using as a mixer. Its presence is incidental. Total: it is a yogurt product that the creator adds to their drink. Its presence is incidental. Wholesome: This Honey Helps Protect Our Bees Raw - Unfiltered Organic Honey: it is a honey product that the creator adds to their drink. Its presence is incidental.

On-screen text

CRUSHED 7AM SESH TALKING MINUTES MINUTE 20 5 PLUNGE 10 5 COME 4TH JULY LET'S POUR WHAT WHAT GOOD YEAH SWEET NIGHT OH COFFEEYOGURT BOY GO OH SWEET NIGHT OH COFFEEYOGURT BOY GO CRISP FOURTH BE HAPPY HEALTHY CHEERS

Transcript

7AM CRUSHED 7AM SESH TALKING 30 minutes on MINUTE 5 minute cold 20 5 PLUNGE 5 minute cold plunge SAUNA 10 minutes on 5 minute cold plunge COME 4TH JULY LET'S POUR WHAT WHAT GOOD YEAH SWEET NIGHT OH COFFEEYOGURT BOY GO OH SWEET NIGHT OH COFFEEYOGURT BOY GO CRISP FOURTH BE HAPPY HEALTHY CHEERS