When you call in some favors last minute and ship out Charli XCX's favorite Indian restaurant from London to LA to give her a piece of home while she's in the midst of a generational press run

@cocomocoe

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SoundTikTok sound · original sound - cocomocoe

Promoted product

Gymkhana Fine Foodsgymkhanafinefoods.com

With Gymkhana Fine Foods, you can bring the purest flavours of India into your own kitchen with dishes that are fit for royalty. Our range of cooking sauces, marinades, and chutneys make cooking at home a breeze, so you can focus on what really matters - enjoying great food with the people you love.

Why it worked

The video leverages high-status social proof by showing a celebrity genuinely reacting to and praising a specific brand, making the product feel authentic and desirable.

Summary

The creator surprises Charli XCX with a gift of food from her favorite Indian restaurant, Gymkhana, during an interview. Charli XCX is visibly excited and confirms it is one of her favorite spots.

Structure

1Creator introduces the surprise gift for Charli XCX
2Charli XCX reacts with genuine surprise and excitement
3Charli XCX confirms her love for the restaurant

Original caption

Wasn’t even planning on filming this moment but her team recognized the brand @Gymkhana Fine Foods and said she loved it! ❤️👏 Season 3, episode 1 of “Middle Row w Coco Mocoe” is featuring @Charli XCX as we break down a music video for the @Wuthering Heights Movie soundtrack 📺 #charlixcx #wutheringheights #middlerow #cocomocoe #chainsoflove

More from @cocomocoe

Product placement

The creator gifts Gymkhana Fine Foods products to Charli XCX, who explicitly praises the brand.

On-screen text

When you call in some favors last minute and ship out Charli XCX's favorite Indian restaurant from London to LA to give her a piece of home while she's in the midst of a generational press run i'm coco i'm charli hi i watch your videos this is crazy so we always give our guests like a a gift from home so gymkhana?! are you kidding?! we called in some favors and it's like sauces and then their plates what? that's so sweet. i love gymkhana i wasn't sure if you knew it you know it? okay it's like one of my favorite indian restaurant i go there a lot with my family all the time

Transcript

i'm coco. hi i watch your videos. this is crazy. so we always give our guests like a a gift from home so gymkhana?! are you kidding?! we called in some favors and it's like sauces and then their plates. so we got it this like a little. yes. i love gymkhana. i wasn't sure if you knew it. you know it? okay. it's like one of my favorite indian restaurant. i go there a lot with my family all the time.