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102Talking HeadDirect Question hookEntertainment
Hook
did she reach out to you or did you know this project was happening
@cocomocoe
1.1M followers · usually 6.0K views a post
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Why it worked
The video leverages the high-profile celebrity status of Charli XCX to generate buzz for an upcoming film, using an authentic, behind-the-scenes storytelling approach that feels like a natural conversation rather than a traditional advertisement.
Summary
Charli XCX explains how she came to write the soundtrack for Emerald Fennell's upcoming film adaptation of Wuthering Heights. She describes receiving a text message from the director and feeling inspired to create an entire album for the project.
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Transcript, structure and on-screen text
5 beats, a 245-word transcript and 39 lines of on-screen text — the parts you need to write your own version.
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Original caption
Today I learned that Charli XCX was not originally meant to do the entire soundtrack for “Wuthering Heights” 🍿 But after reading Emerald Fennell’s screenplay, she felt inspired #charlixcx #wutheringheights #emeraldfennell #middlerow #tiktokspotlight
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