Why it worked
The video succeeds by tapping into a highly relatable 'workplace pain point' that resonates with marketing professionals, encouraging high engagement through comments.
Summary
The creator shares a humorous anecdote about how working in marketing often leads to being responsible for mundane tasks simply because a company logo is present on an object. She uses her experience managing a fleet of 30,000 recycling bins as the primary example and asks viewers to share their own similar stories.
Structure
- 1Introduction to the marketing logo phenomenon
- 2Personal story about working at a recycling company
- 3Explanation of being put in charge of 30,000 bins
- 4Examples of absurd tasks performed
- 5Call to action for audience engagement
Call to action
Tell me in comments what is the worst thing that you have been asked to do because something has logo on
On-screen text
In companies if there's a logo on something
everyone automatically says
marketing need to sort it cause there's a logo on it
The worst example I have experienced of this
is when I worked in a massive recycling company
We had a fleet of about 30,000 bins
You know the big bins that sit outside stores and
people chuck their bags in
and because they all have the logo
and I suddenly became responsible for the bins
Like this fleet of bins I would get requests for
like replacing stickers
like if the wheels are broken
like getting them painted and like
it legitimately became part of my job
Tell me in comments what is the worst thing that you have been asked to do
because something has logo on