a marketing manager told me she used chatgpt

a marketing manager told me she used chatgpt to build her marketing strategy in just one week she was really proud of how quickly she did it and leadership was impressed by how professional it looked and everything seemed great but not too long later she came back to me having difficulty implementing the plan it looked amazing on paper but she couldn't translate it into actual work and it was off track but she couldn't put her finger on why this is because AI gave her the what but the how was missing because she hadn't learnt strategy herself properly first she wasn't able to fill in any of those gaps when I build marketing strategies with the help of AI most of my time is spent guiding, correcting and challenging what it comes up with and that's based on my two decades working in marketing so when you don't have that experience behind you you sort of like blind filling in the gaps back to this marketing manager she just went back onto the marketing task wheel straight away and her fancy AI marketing strategy sat in a folder completely useless again and this is what happens when you use AI to replace learning instead of using it to enhance what you already know or support you in a learning journey it's so important to learn a marketing framework deeply first and then use AI to supercharge implementing it and you can also use it to build a strategy but you have to be basing it on a framework it's one of the reasons I've launched AI Jade with B2B Breakthrough Academy my strategy course you can learn more through the link in my profile and if you wanna get started learning about how to build a strategy properly you can head to the link also and get my strategy kit totally free which just gets you started with all the prep work all the things you need to ask your leaders because it's so important to learn the framework before you do anything else so that you're like I've got a deep rooted foundational understanding of marketing and then you can use a tool like AI Jade to actually support the building of that plan