if you are looking for a Marketing job at the moment

@b2bmarketinglouise

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Why it worked

The video taps into a shared pain point for job seekers, providing validation and expert commentary on industry standards, which encourages high engagement through comments and shares.

Summary

The creator critiques a ridiculous job description for a marketing executive role that expects junior-level employees to perform high-level tasks. She highlights the unrealistic expectations and offers to help viewers with their job search and CV questions.

Structure

1Hook: Addressing job seekers about a ridiculous job spec.
2Analysis of the job description's unrealistic responsibilities.
3Critique of businesses cutting corners by overworking junior staff.
4Call to action for viewers to reach out for career support.

Call to action

drop me a note either a DM or even just like comment in the comments

On-screen text

if you are looking for a Marketing job at the moment then my goodness I am so sorry because yet again I have come across the most ridiculous job spec on LinkedIn that I wanted to share with you today so this is the job spec it starts with if you look at the bottom it says previous experience as Marketing executive or as a Marketing assistant ready to step up hmm but the first thing that really stood out to me is the first bit at the top which says help develop and implement marketing plans this is for a marketing executive role you should not be developing marketing plans or marketing strategy at this stage like that is something a head of marketing or marketing manager does not a marketing executive and this is a prime example of a business cutting corners trying to get junior marketers to do the whole sha-bang which is just so unfair then on top of that you're expected to manage multiple channels which you see here creating marketing copy creating content blogs videos maintaining the websites multiple company websites LinkedIn company intranet I haven't seen that since the 90s so I just ignore that if I were you organise attend events such as conferences which also by the way take a huge amount of effort to organise sure okay fine they're outsourcing some of their elements so PR digital and design to an agency but they're still expecting you to have some experience of liaising with them which again is something you probably do is a marketing manager with 5 years under your belt but the last thing I just wanna talk about on here which is ridiculous is track marketing performance return on investment and prepare weekly and monthly reports for management again that is something a marketing lead does not something a junior marketing executive does so this is just what is wrong with the industry at the moment and unfortunately this was one of multiple jobs facts that I came across if you have questions about what you should be including in your CV or the type of jobs that you should be applying to or you just have general questions about hiring within marketing drop me a note either a DM or even just like comment in the comments um I'm more than happy to help whoever I possibly can

Original caption

This is everything that is wrong with the market right now for marketing jobs. This is a classic example of a business cutting corners wanting to get more bang for their buck, and I’m hardly surprised that like me many of you suffer with anxiety and fear as a marketer. Please share any job specs you come across - and if you need help or support, or have questions drop me a comment. #b2bmarketing #b2bmarketingtips #marketing #marketingtips #hiringmarketing #marketingjob #jobsearchtips #marketingadvice

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Transcript

if you are looking for a Marketing job at the moment then my goodness I am so sorry because yet again I have come across the most ridiculous job spec on LinkedIn that I wanted to share with you today. so this is the job spec it starts with if you look at the bottom it says previous experience as Marketing executive or as a Marketing assistant ready to step up. hmm but the first thing that really stood out to me is the first bit at the top which says help develop and implement marketing plans. this is for a marketing executive role you should not be developing marketing plans or marketing strategy at this stage like that is something a head of marketing or marketing manager does not a marketing executive and this is a prime example of a business cutting corners trying to get junior marketers to do the whole sha-bang which is just so unfair. then on top of that you're expected to manage multiple channels which you see here creating marketing copy creating content blogs videos maintaining the websites multiple company websites LinkedIn company intranet I haven't seen that since the 90s so I just ignore that if I were you. organise attend events such as conferences which also by the way take a huge amount of effort to organise. sure okay fine they're outsourcing some of their elements so PR digital and design to an agency but they're still expecting you to have some experience of liaising with them which again is something you probably do as a marketing manager with 5 years under your belt. but the last thing I just wanna talk about on here which is ridiculous is track marketing performance return on investment and prepare weekly and monthly reports for management. again that is something a marketing lead does not something a junior marketing executive does so this is just what is wrong with the industry at the moment and unfortunately this was one of multiple job specs that I came across. if you have questions about what you should be including in your CV or the type of jobs that you should be applying to or you just have general questions about hiring within marketing drop me a note either a DM or even just like comment in the comments um I'm more than happy to help whoever I possibly can