The video uses a high-value psychological study to provide genuine educational value, building trust before naturally mentioning the book that inspired the content.
Summary
The creator explains a psychological study by Eldar Shafir about how having too many options can lead to decision paralysis and reduced productivity. He concludes by recommending the book 'Made to Stick' as a source for these insights.
Structure
1Hook about decision paralysis
2Explanation of the Princeton study
3The counter-intuitive results
4Application to personal life
5Actionable advice to cut priorities
6Book recommendation
Product placement
The book 'Made to Stick' is shown and mentioned at the end as a source for the video's content.
Call to action
Drop a follow
Original caption
this blew my mind so I had to share 🤯 are too many good options distracting you from deciding on any good option? something to think about today! #codinglife #computerscience #softwareengineer #swe #decision
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On-screen text
This Princeton professor
figured out why
s*** done.
so
barely
Behavioural scientist eldar
Choosing versus rejecting: Why some options are both better and worse than others
Option one,
is visiting just
for the evening.
Or option two,
library and study.
Unsurprisingly,
attractive compared to
a once in
a lifetime opportunity.
only 21 percent of students
chose to go to the library and study.
Those results don't
feel too crazy.
But here's where
things get weird.
Option three was
new movie.
You wanna see
group is
options as opposed
to two,
students who chose
forty percent.
Meaning giving students
two good alternatives
to studying rather
than just one,
paradoxically makes them
less likely to choose
either of the two good
options.
Now, this isn't
but it is
human.
Question is, how does this apply to your
life?
For me, I've
become aware of
try to keep
my options open,
whether that be for
my career,
my education or
even my Friday
evenings.
But this study
consequence of More
options is less
action.
Presenting yourself
with more opportunities
can actually be
putting yourself in a worse
position
overall.
I don't have
a one size
fits all conclusion
to this video,
but I do
have some encouragement.
Encourage you to come up with
a list of
priorities of things in your life,
things that you
wanna get done
in one year,
in five years,
and in 10 years.
Then I want you to
it in half,
focusing only on
the things that are of
utmost
priority to your
goal and vision for
your life.
Doing so,
you're giving yourself
less options,
which paradoxically, might
reward you with
a better outcome.
A lot of
these ideas came
directly from this
book
Made to Stick.
Completely unsponsored,
but an amazing
read. You should
check it out.
Thanks so much for watching.
Drop a follow,
I'll see you tomorrow.
Transcript
This Princeton professor figured out why you can't get s*** done. And the reason is so unintuitive I could barely wrap my head around it. Behavioural scientist Eldar Shafir conducted a study that gave college students two options for their evening. Option one, attend a lecture from an author you admire who is visiting just for the evening. Or option two, go to the library and study. Unsurprisingly, studying isn't so attractive compared to a once in a lifetime opportunity. And in the research study, only 21 percent of students chose to go to the library and study. Those results don't feel too crazy. But here's where things get weird. They gave a different group the same two options as the first group, plus one more. Option three was just watching a new movie you want to see. What they found with this new group is by giving three options as opposed to two, the number of students who chose to go to the library and study doubled to nearly 40 percent. Meaning giving students two good alternatives to studying rather than just one, paradoxically makes them less likely to choose either of the two good options. Now, this isn't rational, but it is human. Question is, how does this apply to your life? For me, I've become aware of how hard I try to keep my options open, whether that be for my career, my education or even my Friday evenings. But this study shows that the consequence of more options is less action. Presenting yourself with more opportunities can actually be putting yourself in a worse position overall. I don't have a one size fits all conclusion to this video, but I do have some encouragement. Encourage you to come up with a list of priorities of things in your life, things that you want to get done in one year, in five years, and in 10 years. Then I want you to cut it in half, focusing only on the things that are of utmost priority to your goal and vision for your life. Doing so, you're giving yourself less options, which paradoxically, might reward you with a better outcome. A lot of these ideas came directly from this book, Made to Stick. Completely unsponsored, but an amazing read. You should check it out. Thanks so much for watching. Drop a follow, I'll see you tomorrow.
Made to Stick
