Overshot — find the TikToks breaking out, and what they're selling

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HOW CAN I HELP YOU?

@itsbrandonarnold

1.6K followers · usually 1.7K views a post

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49.4K

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1.7K

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Why it worked

The video succeeds by showcasing a raw, unscripted interaction that feels authentic and relatable to anyone in sales, highlighting the difficulty of overcoming aesthetic objections.

Summary

A door-to-door solar salesman attempts to pitch a homeowner who is skeptical about the aesthetics of solar panels. The homeowner remains uninterested, citing his dislike for the look of the panels despite the potential for energy savings.

Structure

1Salesman approaches homeowner on a Segway
2Salesman attempts to pivot from car talk to solar
3Homeowner expresses dislike for solar panel aesthetics
4Salesman tries to overcome the objection with financial benefits
5Homeowner maintains his stance and ends the conversation

On-screen text

HOW CAN I HELP YOU? STRAIGHT TO THE POINT. I DONT LIKE THE LOOK... WHAT YEAR IS IT? OKAY, SO STRAIGHT TO IT. THE SOLAR PANELS, THAT YALL SEE? I DONT LIKE SOLAR PANELS. I KNOW, THATS WHY I GOT TO COME TALK... IF YOU DONT MIND ME ASKING, THATS TOTALLY FINE, RIGHT? THE LOOK OF THEM IS NOT THE BIG ORDEAL. LET ME ASK THIS. HOW LONG YOU BEEN HERE FOR? OKAY. AND THEN WHATS THE HIGHEST YOU SEEN YOUR BILL BE? YOU DONT CARE ABOUT THE BILL? I DONT CARE. I SWEAR. IF YOU SAW A $600 BILL, YOU WOULDNT CARE? I ONLY SEE $250. OKAY. I MEAN THATS GOOD CAUSE YOU ARE AN ENERGY EFFICIENT HOUSE. DO YOU HAVE A LONG CONTRACT WITH YOUR ELECTRICITY COMPANY? UH ABOUT A YEAR. I WILL JUST ASK THIS. EVEN IF IT GETS EXTRA PROTECTION, PLUS YOU IN A WAY BETTER POSITION? WHAT IF IT ELIMINATED YOUR ELECTRICITY BILL FOR THE REST OF YOUR LIFE? I KNOW, I KNOW, RIGHT I GOTCHA. BECAUSE IT CANT BE THE LOOK, IT GOT TO BE SOMETHING. I DONT... I DONT LIKE THAT LOOK. YOU KNOW THE ONLY WAY I WOULD CONSIDER IT IS IF I HAD A... I HAVE LIKE TWO ACRES SOMEWHERE. YEAH YEAH. WHENEVER I BUILD SOMETHING THERE. OKAY. THEN IT HAS TO BE COMPLETELY SEPARATE. WELL, I WILL LET YOU GET BACK TO IT G.

Original caption

TAKE. EVERY. SHOT. #d2dsales #salestips #saleshacks #salestraining