Overshot — find the TikToks breaking out, and what they're selling

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DONT FORCE A SALE

@itsbrandonarnold

1.6K followers · usually 1.7K views a post

Views

15.7K

Likes

873

Comments

Why it worked

The video uses a relatable scenario of a salesperson encountering a hesitant homeowner, highlighting the importance of timing in sales. The use of on-screen text and a conversational tone makes the content engaging and easy to digest.

Summary

A salesperson approaches a homeowner to discuss solar energy, but the homeowner is not ready to make a decision. The salesperson emphasizes the importance of timing in sales and agrees to follow up at a later date.

Structure

1Approaching the homeowner and introducing the topic of solar energy.
2Discussing the homeowner's hesitation due to cost and perceived lack of benefit.
3Acknowledging the homeowner's current situation and agreeing to a follow-up.
4Reflecting on the importance of timing in sales.
5Concluding that sales are ultimately about timing.

Product placement

The video features a salesperson discussing solar energy with a homeowner. The salesperson is wearing a shirt with a logo that is not clearly identifiable, and is carrying a tablet. The product being discussed is solar energy, but no specific brand is mentioned.

Call to action

I'll try come back at a better time.

On-screen text

DONT FORCE A SALE TIMING IS KEY & SO IS PATIENCE FALCONS FANS OVER HERE. I'M LOVING IT, OH, Y'ALL FROM ATLANTA? RESPECT, RESPECT. I'LL BE QUICK. I'LL GET STRAIGHT TO THE POINT FOR YOU. NOTHING BUT A LOVE AND AN OPPORTUNITY. SO I GOT TO ASK THIS BECAUSE I KNOW HAVE COME BY QUESTION IS, THE HESITATION FOR GOING SOLAR? BEEN TELLING ME IT'S COST AND THE FACT THAT THEY JUST WEREN'T GOING THE MOST BENEFIT OUT OF IT. THIS IS THE DECISION ME AND MY MY GIRL HAVE TO MAKE TOGETHER. SHE'S NOT HERE RIGHT NOW. OKAY. OKAY. I APPRECIATE YOU. MY FAULT. MY FAULT. I DO AGAIN AT 1:30. YEAH. YEAH. BAD TIME. YEAH. YOU GOT ROOM FOR TWO MORE FOR SOME FOOD? SO ONE THING SO ONE THING SO ONE THING A LOT OF PEOPLE WORRY ABOUT IS LIKE, OH, YOU KNOW, WHY DID YOU GO FOR X, WHY DID YOU GO FOR X, Y, Z? CALLED TIMING. YOU'RE NOT GOING TO SHOOT EVERY SHOT. BUT IT'S LIKE THERE'S ALSO A TIMING ASPECT OF WHEN AND IF NOT ALL THE DECISION MAKERS THAT YOU NEED TO IT'S LIKE DON'T DO IT. SO ALWAYS KNOW SALES COMES DOWN TO TIMING.