Biggest website mistake

If you built your own website or you had your cousin Vinnie do it for you, no shade, I can guarantee you need to fix this one thing. It's relatively straightforward and if you don't fix it, you're gonna rank lower and get less traffic. So let's walk through this. Okay, first things first, I want you to open Google Search Console. If you don't have Google Search Console set up, that's why you don't have your cousin Vinnie build your website. On the left hand side, we're gonna go to pages. We're gonna scroll down to not found, four-oh-four. Now when you get there, you're gonna see a list of URLs that I'm not showing to protect this customer. These are called dead URLs. Google hates them and the people who visit your website hate them. So we need to set up what's called a redirect to a living page. Now this is gonna look different depending on where your website is built. Just search how to set up a redirect on your website builder. We are on WordPress using Rank Math, so ours looks like this. The source URL is the dead URL. The destination URL is where you want people to be redirected to, and the redirection type is going to be a 301 permanent move. Now you're gonna wanna do this with all those 404 URLs we saw in Search Console. There's really no wrong way to do this. The wrong way to do it is to not do it at all. Side note, if you need help setting up Google Search Console, I can make a video about that if you want.