This is day one of explaining SEO.

@rakos.media

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Rakos Mediarakosmediagroup.com

Rakos Media helps Buffalo healthcare, local businesses, and e-commerce brands increase revenue with SEO, PPC, and high-conversion websites built as long-term business assets.

4 videos

Why it worked

The video provides high-value, actionable educational content that solves a specific pain point for small business owners, establishing the creator as an expert while subtly positioning his agency services.

Summary

The creator provides a tutorial on how business owners can optimize their Google Business Profile to improve local SEO. He uses a real-world example of a plumbing company to illustrate key strategies like gathering reviews, selecting categories, and posting updates.

Structure

1Introduction to SEO series for business owners
2Importance of Google Business Profile
3Analyzing a successful local business profile

Original caption

Day 1 of SEO tips for beginners and business owners. This is for people who might not have the budget to hire quality seo work, but want to do things that help them get more leads from their website and Google business profile. This first episode is focused on the basics of optimizing your Google business profile. I encourage yall to ask me questions, I am here to help. #localseo #smallbusinesstips #googlebusinessprofile #seotips

More from @rakos.media

Product placement

The creator wears a hat branded with his agency name 'Rakos Media' and mentions he is someone business owners can hire for SEO services.

Call to action

I encourage yall to ask me questions, I am here to help.

On-screen text

Day 1: SEO for beginners/ business owners this is day one of explaining SEO one of the best tips is the last one I'm doing this for business owners who don't have a budget to hire someone like me but still want to increase their local reach and get more leads from their Google Business Profile let's start with your Google Business Profile especially service providers this is going to be your bread and butter so how do you make yours the best it can be let's look at somebody who's doing it right I type in plumbers in Boston number one they have a ton of reviews and they are getting them constantly 26 minutes ago 2 days ago Google doesn't love you until everybody loves you getting tons of reviews often shows Google that you are active providing great service and your customers like you number two they have the correct primary category the amount of times I've worked with businesses that don't have the correct primary category for themselves is insane and you can select up to nine so select any that apply to you number three their profile is filled out completely 364 photos they have a book online option address area served phone number appointments link a description including their keywords the more you fill out your profile the better in fact there's an option to put your products or services in there and I highly recommend doing that for your business and No. 4 they are posting updates constantly and not only that these posts include their keywords and location signals that's one of the best tips right there put your location and your keywords not only in your post but in your reviews as well I'll see you for day two

Transcript

This is day one of explaining SEO. One of the best tips is the last one. I'm doing this for business owners who don't have a budget to hire someone like me but still want to increase their local reach and get more leads from their Google Business Profile and their website. Let's start with your Google Business Profile. For most local businesses, especially service providers, this is going to be your bread and butter. So how do you make yours the best it can be? Let's look at somebody who's doing it right. I type in plumbers in Boston and these people are first for a reason. Number one, they have a ton of reviews and they are getting them constantly. 26 minutes ago, two days ago, two days ago. We have a saying in our industry: Google doesn't love you until everybody loves you. Getting tons of reviews often shows Google that you are active, providing great service, and your customers like you. Number two, they have the correct primary category. The amount of times I've worked with businesses that don't have the correct primary category for themselves is insane. And you can select up to nine, so select any that apply to you. Number three, their profile is filled out completely. 364 photos, they have a book online option, address, area served, phone number, appointments link, a description including their keywords. The more you fill out your profile, the better. In fact, there's an option to put your products or services in there and I highly recommend doing that for your business. And number four, they are posting updates constantly. And not only that, these posts include their keywords and location signals. That's one of the best tips right there. Get your location and your keywords not only in your post, but in your reviews as well. I'll see you for day two.