A Starbucks

@marktilbury

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Selling · Other Product

Starbucks Appseen in 16 videos →

Why it worked

The video taps into a common consumer sentiment about the perceived high cost of branded coffee, providing a transparent breakdown of costs that resonates with viewers and sparks discussion.

Summary

The video breaks down the cost of making a Starbucks Caramel Frappuccino, revealing that the ingredients cost $2.89 while the selling price is $5.95. It questions whether this price difference makes it a rip-off.

Structure

1Introductory purchase and price
2Cost breakdown of ingredients
3Hidden costs (staff, rent)
4Final cost vs. selling price

Product placement

Starbucks: APPEARS (logo on cup, store exterior, interior signage). Removing it would not change what happens in the video, but it is the subject of the video. Costa: APPEARS (logo on building exterior). Removing it would not change what happens in the video.

On-screen text

A Starbucks costs $5.00 A Starbucks Caramel Frapp costs $5.95 Is it a rip off or not? how much it costs them to make this coffee... The cup and lid costs: $???? $0.18 Coffee: $0.18 Milk: $0.30 $0.48 Ice, $0.48 Ice, caramel, & syrup: $0.73 Whipped cream: $0.73 $0.83 Caramel drizzle: $0.83 $0.89 But there are Staff, and rent So the total cost for this? $2.89

Original caption

Cost vs Price: Starbucks Coffee #starbucks #coffee #money

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Transcript

A Starbucks costs $5.00 A Starbucks Caramel Frapp costs $5.95 Is it a rip off or not? Let's see how much it costs them to make this coffee... The cup and lid costs: $0.18 Coffee: $0.18 Milk: $0.30 $0.48 Ice, $0.48 Ice, caramel, & syrup: $0.73 Whipped cream: $0.73 $0.83 Caramel drizzle: $0.83 $0.89 But there are Staff, and rent So the total cost for this? $2.89