me thinking bout how much motion me & my girls about to have this summer bc we locked in all winter

@carmellanthony

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Selling · Ecom Product

Bodiesss https://bodiesss.com/ ↗

Why it worked

The video uses a relatable, high-energy cultural trend about 'hot girl summer' to showcase the product in a natural, non-salesy way.

Summary

The creator dances and jokes about her and her friends' plans for the upcoming summer while wearing a waist trainer. She mentions the brand name of the waist trainer in the caption as part of her preparation.

Structure

1Creator dances while wearing a waist trainer
2Creator jokes about summer plans
3Creator expresses mock frustration about the upcoming summer

Product placement

The creator is wearing a waist trainer from the brand Bodiesss, which is explicitly mentioned in the caption.

On-screen text

me thinking bout how much motion me & my girls about to have this summer bc we locked in all winter

Original caption

bodiesss set good & the money right, we about to be the new sharks HANNNN 😂😂😂 #lockedin #hotgirlsummer

More from @carmellanthony

Their other posts in the index, biggest breakout first.

Transcript

me thinking bout how much motion me & my girls about to have this summer bc we locked in all winter. We finna be the biggest hoes again. I hate that shit. I hate that shit.