Overshot — find the TikToks breaking out, and what they're selling

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@carmellanthony

26.9K followers · usually 6.3K views a post

Views

20.5K

Likes

976

Comments

Why it worked

The video taps into the popular trend of "meal prep" and "healthy eating" by offering a simple, visually appealing, and seemingly easy-to-replicate recipe. The creator's relatable presentation and the "iykyk" (if you know, you know) element create intrigue and community engagement.

Summary

The creator demonstrates how to make a "lazy lean bowl" consisting of sweet potatoes, ground turkey, and broccoli. The video shows the preparation steps for each component, highlighting its simplicity and effectiveness for meal prep.

Structure

1Introduction of the "lazy lean bowl"
2Preparation of sweet potatoes
3Preparation of ground turkey
4Assembly of the bowl
5Final presentation and enjoyment

Product placement

President's Choice Broccoli Florets: it APPEARS as a bag of frozen broccoli. Removing it would not change what happens in the video.

On-screen text

i eat eat the same thing EVERYDAY THE lazy lean bowl [popular mixins in caption] iykkyk see you next time :)

Original caption

MEAL 3/10 TO GET YOU SUMMERTIME FINE: let’s make this viral lazy lean bowl. Such a simple, balanced, and filling plate that’s been one of my go-tos over the last few months usually made with lean beef (sweet potatoes and ground beef are a top tier combo) but this time I used lean turkey, choose a protein that works for you! #easymealprep #healthymealideas #highproteinmeals #easydinnerideas Ingredients: • Lean ground beef or lean turkey • 1 sweet potato • Broccoli or mixed veggies • Extra virgin olive oil • Salt • Black pepper • Goya seasoning (no pepper) • Paprika • Onion powder • Garlic powder How to prep: 1. Prep your sweet potato as shown. Season with salt, pepper, and a drizzle of extra virgin olive oil. Bake at 375°F for 35 minutes 2. Season your protein with Goya, black pepper, paprika, onion powder, and garlic powder 3. Sauté your protein in a pan lightly with olive oil 4. Cook your broccoli or mixed veggies to your preference (steam, sauté, or microwave) 5. Assemble your bowl Optional: cottage cheese, salsa, avocado, or light cheese to spice it up