TIP OF THE DAY Don't be an Asshole

@chillnreel

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42.5K

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659

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Selling · Other Product

Koosie

Why it worked

The video uses a relatable "tip of the day" format combined with a common frustration (receiving used/damaged goods) to create engagement. The direct and slightly provocative title/hook grabs attention.

Summary

The creator shows two products, one that arrived as expected and another that was used and damaged. They use this as a "tip of the day" to not be an asshole, implying that customers should not return used items.

Structure

1Introduce the "tip of the day"
2Show the correctly packaged item
3Show the damaged/used item
4Explain the problem with the damaged item
5Relate it to being a small business
6Call to action to not be an asshole

Product placement

The creator shows two "Koosie" products, one in its original packaging and another that appears to have been used and is damaged.

Call to action

Don't be an asshole

Original caption

Totally Ridiculous

More from @chillnreel

Their other posts in the index, biggest breakout first.

On-screen text

TIP OF THE DAY Don't be an Asshole

Transcript

TIP OF THE DAY Don't be an Asshole Guys, don't be an asshole. We just got to return from Amazon today. This is how they're supposed to come. This is how this one came. No coosie, no hook sinker, it's clearly been used. They're saying all in it. We're a small business, just trying to make it. Come on!