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11.8Silent UGCDirect Question hookLifestyle
Hook
Quand on me demande "quel est ton grand cru préféré ?"
@funkie_fr
7.8K followers · usually 1.3K views a post
Views
15.3K
Likes
47
Comments
0
Shares
1
Why it worked
The video uses a relatable, humorous contrast between the sophistication of wine culture and the simplicity of eating cereal, making the brand memorable through irony.
Summary
A woman humorously treats a bag of cereal like a fine wine, pouring it into a wine glass and adding milk to drink it. The video promotes the brand Funkie by positioning their cereal as a sophisticated choice.
Structure
- 1Text overlay sets up a question about wine preference
- 2Creator pours cereal into a wine glass
- 3Creator adds milk to the cereal in the glass
- 4Creator drinks the cereal mixture
Product placement
Original caption
Pas la peine de me demander ce que je vais boire ce week-end 😋
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