Okay, is this like $1300 actually worth it for a single mom who runs multiple businesses and has a full-time job?

@aubreeitsfine

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Promoted product

Chilipad

Why it worked

The creator shares a relatable struggle with sleep deprivation and presents a high-ticket item as a solution, using a soft-sell approach that focuses on personal experience and benefits rather than a direct sales pitch. The inclusion of a cat adds an element of unexpectedness and humor, increasing engagement.

Summary

The creator reviews the Chilipad, a cooling and warming mattress pad, highlighting its benefits for sleep optimization after a period of poor sleep. Despite its high price and a few minor drawbacks, she finds it has significantly improved her sleep quality.

Structure

1Introduction to the product and its price, questioning its value for a busy single mom.
2Personal anecdote about past sleep struggles and commitment to improving sleep.
3Demonstration of the product and its features, including temperature control.
4Discussion of pros and cons, including a minor issue with the material and a cat's interaction.

Original caption

$1,300 Chilipad review interrupted by a cat who almost made it a $1,300 mistake. (I called it a coolie pad the entire time. It is not called that. We move.) @Chilipad by SleepMe

More from @aubreeitsfine

Product placement

The creator is reviewing and demonstrating the Chilipad, a cooling and warming mattress pad, discussing its features and personal experience with it.

On-screen text

is thirteen actually single runs and full-time job made twenty optimize after couple from sleeping nine sleeping soundly until am to going twelve waking and nervous really recovered year am to sleeping well and moving my bedtime back up to that nine mark because need like nine hours of sleep in order to function well which is a lot but it's fine when I tell you I'm obsessed with this like I don't think I can travel anymore because I won't have a bed that cools and warms me but there are some cons to this thing welcome to the coolie pad okay when you sit on it like kind of does that which from a sensory perspective drives me literally insane but it's not the worst thing in the world when you get used to it it's a little did you hear that I originally put my dolly pad just directly on my mattress with the mattress protector in between it and bad bad news bears if you rip a hole in this I'm going to be really upset so I have a three-inch squishy underneath it because I could not sleep on my just like regular sleep number bed I love that I'm able to set the temperature to like I'm gonna go to about at nine thirty so it's already gonna be warm it's gonna be at ninety eight degrees I can get in my bed read my book and then like as I get ready to like fall asleep it starts to cool down it has changed the game for me I would give this an eight out of 10 stars I do a whole lot of other things for my sleep and this is just the most expensive one I might make this a series I don't know because your girl need to sleep I need to sleep so bad you just love me can you love me no do you like it is it eight out of 10 stars or is it ten out of 10

Transcript

Okay, is this like $1300 actually worth it for a single mom who runs multiple businesses and has a full-time job? I have made it my 2026 mission to optimize my sleep. After my divorce a couple years ago, I went from going to bed every single night at like 9:00 9:30, sleeping swiftly until 6:00 a.m. to like going to about at 11:00, 12:00 and then like waking up periodically and my nervous system just never really recovered. This year, I am committed to sleeping and sleeping well and moving my bedtime back up to that 9:30 mark because I need like 9 hours of sleep in order to function well, which is a lot, but it's fine. When I tell you I'm obsessed with this, like I don't think I can travel anymore because I won't have a bed that cools and warms me. But there are some cons to this thing. Welcome to the coolie pad. Okay. So when you sit on it like kind of does that which from a sensory perspective drives me literally insane. But it's not the worst thing in the world when you get used to it. It's a little Did you hear that? I originally put my dolly pad just directly on my mattress with the mattress protector in between it and bad bad news bears. If you rip a hole in this. I'm going to be really upset. So I have a three-inch squishy underneath it because I could not sleep on my just like regular sleep number bed. I love that I'm able to set the temperature to like I'm gonna go to about at 9:30. So it's already gonna be warm. It's gonna be at 98 degrees. I can get in my bed, read my book and then like as I get ready to like fall asleep, it starts to cool down. It has changed the game for me. I would give this an eight out of 10 stars. I do a whole lot of other things for my sleep and this is just the most expensive one. I might make this a series. I don't know. Because your girl need to sleep. I need to sleep so bad. You just love me? Can you love me? No. Do you like it? Is it eight out of 10 stars or is it 10 out of 10?