THINGS AT RESTAURANTS THAT DON'T MAKE SENSE:

@yourhappyhourgirl

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SoundTikTok sound · original sound - yourhappyhourgirl

Promoted product

Clinklyclinkly.io

Find the best happy hour deals. Verified drink specials updated daily.

16 videos

Why it worked

The video leverages a highly relatable consumer pain point (hidden fees) to build immediate rapport before offering a specific, relevant solution (the creator's own app).

Summary

The creator complains about hidden operational charges at restaurants that inflate the final bill. She then pivots to promoting her own app, Clinkly, as a solution for finding better deals like happy hours.

Structure

1Identify the problem of hidden restaurant fees
2Show a receipt as proof of the 20% charge
3Explain the frustration of double-tipping
4Introduce Clinkly as the solution

Original caption

This is why I created Clinkly to find happy hours instead… go download 🙌 #restaurantreviews #miami #miamihappyhour #hospitality #fyp

More from @yourhappyhourgirl

Product placement

Clinkly is mentioned as the solution to the problem of expensive restaurant bills.

Call to action

go download

On-screen text

THINGS AT RESTAURANTS THAT DON'T MAKE SENSE:

Transcript

I think some restaurants are genuinely losing their minds because why are they starting to add operational charges to your bill? Not a tip, not a service charge, an operational charge. And it's not 2%. The bill I got last week was literally a 20% operational charge. And when I asked the bartender if that includes tip, she said no. So you're literally tipping operational charge 20% and then another 18% for waiter waitress's tip. I mean, this is just absolutely insane. This is why I created Clinkly to find happy hours instead… go download.