Don't have a happy hour if you're gonna do this

@yourhappyhourgirl

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Why it worked

The video taps into a common consumer frustration with perceived value during happy hour, using a relatable anecdote from a bartender's perspective. The creator's direct address and the use of a comment as a prompt make the content engaging and shareable, while the bio link subtly directs interested viewers to a solution.

Summary

The creator, a bartender, explains that many establishments reduce the liquor content in drinks during happy hour, leading customers to feel like they've had nothing after consuming multiple drinks. She suggests that happy hour should be about making customers happy, not about cutting costs by diluting drinks.

Structure

1Introduction: Happy hour is deceptive
2Bartender's perspective: Reduced liquor content
3Customer experience: No effect from multiple drinks
4Conclusion: Happy hour should be about customer satisfaction

Product placement

The video promotes Clinkly, a happy hour finder app, through the creator's bio link. The content itself discusses the practice of reducing liquor in happy hour drinks, implying a need for better-value happy hour experiences, which Clinkly aims to provide.

Original caption

Replying to @83user83 thank you for admitting restaurants do this… was wondering why three margaritas did nothing 👀 #happyhour #RestaurantReview #hospitality #relatable #fyp

More from @yourhappyhourgirl

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Call to action

Download Clinkly — Find Happy Hours in 55+ Cities | Clinkly

On-screen text

Don't have a happy hour if you're gonna do this Reply to @83user83's comment I'm a bartender and we are told to put less liquor in the drinks too for happy hour.

Transcript

Don't have a happy hour if you're gonna do this. I'm a bartender and we are told to put less liquor in the drinks too for happy hour. People are gonna realize when they order three drinks in the span of the hour because they're trying to get their drinks in before the happy hour ends and they feel nothing. Don't have a happy hour if you're not trying to actually make people happy.