How different do you think

@firstpartyjacob

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Selling · SaaS › Marketing Tool

FirstPartyseen in 16 videos →gofirstparty.com ↗

Why it worked

The video uses a compelling narrative of a brand's dramatic revenue increase due to better data tracking, making the abstract concept of data actionable and relatable for businesses running Google Ads.

Summary

The video explains that many brands fail to scale their Google Ads because they lack accurate data on their return on ad spend. By implementing first-party data and server-side tracking, businesses can gain crucial insights into customer behavior and make better decisions to improve ad performance.

Structure

1Introduce the concept of different revenue outcomes
2Reveal the significant difference in revenue for a brand
3Explain the lack of data as the cause
4Highlight the importance of first-party data and server-side tracking
5Conclude that good data leads to good decisions and business growth

Product placement

Google Ads (platform for running advertisements); FirstParty (a data platform for advertising)

Original caption

Data is the new targeting. Don’t ignore it #googleads #googleadsexpert #mediabuying #digitalmarketing

More from @firstpartyjacob

Their other posts in the index, biggest breakout first.

Call to action

Invest in first party data and server side tracking.

On-screen text

Why your Google Ads won't scale

Transcript

How different do you think your life would be if you found out you were making this much money instead of this? Probably pretty different, right? Well, when we told this brand that they had actually been making this much from Google Ads instead of this much, it completely changed their decision making. 'Cause all of a sudden, that they were getting an extra 700 customers a year from Google Ads that was resulting in $350,000 that they had no fucking clue about. Their return on ad spend from Google Ads was not 2.4, but actually closer to 4.3. With that knowledge in mind, they decided to spend an extra $50,000 a month on Google Ads. And how do you think the point I'm making is, the biggest brands in the world just know way more than you about their customers than you do, because they actually get good data. So if you run an online brand that spends a lot of money on ads, invest in first party data and server side tracking because that is the only way to know what your customers actually do on your websites and what makes them convert. And if you don't have that data, you can't make good decisions. And if you can't make good decisions, how the heck are you supposed to grow your business?