Stop using the Meta Pixel

Stop using the Meta Pixel. This is crazy. In the last 30 days, this is how much revenue the meta pixel caught, and this is how much revenue this brand actually made. Look at the difference. The meta pixel missed 28 purchases worth $64,000. That means this brand thought their ads were making them this much money when they've actually been making them this much money. When you use the meta pixel to track purchases, you're relying on third-party cookies, which means browsers like Safari and Firefox are blocking you from tracking your own customers. That means over the course of a month your ad accounts are missing hundreds if not thousands of purchases and tens of thousands, if not hundreds of thousands of dollars in revenue that your ads generated. Go back to the start of 2026, the meta pixel has missed $130,000 of revenue. And a couple campaigns don't even have purchases attributed to the meta pixel because it can't track those people. So when you use the meta pixel, not only do you not know how your ads are actually performing, but neither does meta, which means it takes them longer to find your customers, and they spend more of your budget to do so because you've trained them on incomplete data. If you wanna track users the right way and actually get accurate results like this brand, you need to get off the meta pixel and start using server side tracking. So instead of Facebook being the one making requests to the browser to track your users, you set up a server that lives on your own website and is attached to your own domain so that you can read and store cookies and send them off to all the ad platforms. That makes the cookies first party, which means you own them, they stay longer, you track users all the way through to purchase, and your ad results finally get accurate. The more customer data you send meta, the better meta gets at finding you more customers with that data. That's how you make more revenue with better tracking. If you're wondering whether or not your tracking is accurate, take the quiz in my bio. It's free, it takes 30 seconds, it'll give you a score telling you how good or bad your tracking is, it'll tell you what's wrong, and it'll tell you how to fix it.