This is one day of using server side tracking instead of just the metapixel.

@firstpartyjacob

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Selling · SaaS › Marketing Tool

FirstPartyseen in 16 videos →gofirstparty.com ↗

Why it worked

The video uses compelling data visualizations and a clear, relatable problem (inaccurate ad tracking) to demonstrate the value of the promoted product, making it highly persuasive for businesses spending significant amounts on advertising.

Summary

The video explains the benefits of server-side tracking over using the Meta Pixel for ad campaigns. It demonstrates how accurate data from server-side tracking can reveal significantly higher profits from ad campaigns than initially estimated, leading to better ad performance and targeting.

Structure

1Introduction to server-side tracking vs. Meta Pixel
2Demonstration of results over 1 day, 1 week, and 1 month
3Explanation of why Meta Pixel is inaccurate
4Highlighting the potential for increased ad revenue with accurate data
5Call to action to investigate customer tracking methods

Product placement

The video promotes 'FirstParty', a server-side tracking solution, by showing comparative data and explaining its advantages over the Meta Pixel.

Original caption

I’ve gotten a few questions and DMs on what server side tracking actually looks like so here are 3 time frames. Having accurate data makes a difference ever day. Stop guessing what’s working #facebookads #dataanalytics #advertising #facebookadstips

More from @firstpartyjacob

Their other posts in the index, biggest breakout first.

Call to action

So I would look into how you track your customers because right now you're probably making it harder for ad platforms to find you buyers and for your media buyers to figure out what works because neither of them know what's actually happening.

On-screen text

Stop trusting the meta pixel Server side tracking +4.6k Last 7 days: Jan 1, 2026 - Jan 7, 2026 +40k Last 30 days: Dec 9, 2025 - Jan 7, 2026 +110k So when you see +110k

Transcript

This is one day of using server side tracking instead of just the metapixel. This is one week of using server side tracking instead of just the metapixel. And this is one month of using server side tracking instead of just the metapixel. Server side tracking shows you how much money your ads actually make because if you let Facebook and Google or any ad platform try to figure it out on their own, they'll get it wrong. So when you see results like this and you look at individual campaigns, you will start to find out that some of your ads are producing tens if not hundreds of thousands of dollars more than what you originally thought. I mean, imagine if you found out one of your campaigns was four times more profitable than you thought yesterday. Imagine how much better your ads would perform if Facebook knew what all of your customers looked like, not half of them. So if you're spending more than 10k a month on ads, this is probably happening to you and you are losing data every day. So I would look into how you track your customers because right now you're probably making it harder for ad platforms to find you buyers and for your media buyers to figure out what works because neither of them know what's actually happening.