The Meta Pixel is destroying your ads

If you're spending money on Facebook ads right now, you're probably paying too much to get customers. And it's purely because you use the Meta Pixel. When you use the Meta Pixel, you are using third party cookies. As we all know, Safari blocks third party cookies. So a ton of the people who click on your ads and go to your website never get tracked because Safari blocks them from being tracked. That means you get results like this, where you might have had 167 people buy something from your ads, but Facebook only gets data on 130 of them. That gets you results like this, where Facebook is under reporting revenue by tens of thousands, hundreds of thousands, or millions of dollars because it does not see who your customers are or where they came from. Because Facebook doesn't know how many customers you get from ads and how much they spent, your customer acquisition cost goes up like this. Whether it's Facebook, Google, TikTok, wherever you run ads, they will make decisions for you based on the data you give them. So if you tell them that customers are expensive, they will find you customers that are expensive. If you tell them customers are cheap and have the data to back it up, it will find you those customers. The solution to this is using first party data with server side tracking, which basically means you own the cookies and you get around Safari, ad blockers, cookie blockers, and you get results like the ones you've seen in blue throughout this video, because your ad clicks are actually getting tracked and sent back to Facebook.