@nogood.io — 32x breakout

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SO DISCORD

@nogood.io

192.6K followers · usually 3.8K views a post

Views

116.2K

Likes

11.5K

Comments

341

786

Why it worked

The video tapped into a widespread frustration with Discord's new age verification system, using relatable examples and a critical but humorous tone to resonate with a large audience experiencing similar issues.

Summary

The video discusses Discord's controversial age verification update, which uses AI to guess user ages based on activity. It highlights how this has led to many users being incorrectly flagged, having their accounts limited, and how Discord's response has been perceived as tone-deaf and meme-like, especially in contrast to other brands that have successfully used humor in their marketing.

Structure

1Discord's AI age verification update causes issues
2Users are getting their ages wrong and accounts limited
3Discord's response is seen as meme-like and out of touch
4Comparison to other brands using humor effectively
5The importance of communicating sincerely

Product placement

Discord (app): It is a communication platform that allows users to talk and text. It ACTS as the subject of the video, and removing it would change what happens in the video. Scrub Daddy (product): It is a cleaning sponge. It merely APPEARS as a character in a costume, and removing it would not change what happens in the video. Duolingo (app): It is a language learning platform. It ACTS as a character in a costume, and removing it would not change what happens in the video.

On-screen text

SO DISCORD INTERNET RELEASED THIS "AGE APPROXIMATION" THAT USES AI YOUR AGE ACTIVITY BUT STARTED GETTING AGE'S WRONG THEIR ACCOUNTS SORRY, YOU'RE NOT OLD ENOUGH TO VIEW THIS AGE-RESTRICTED CHANNEL Go Back THAT'S NOT WORST PART RESPONSE START SH#TPOSTING NOW DISCORD TO HAVE A CHEEKY TIME TO TIME WHEN THE THE LAST THING IS TURN INTO A I GENUINELY HAVING MAKE AN WHILE PLAYING WOULD'VE BEEN THAN THESE TWEETS 75% Duo 😎 "QUIRKY" SCRUB Daddy TONE OF VOICE REALLY TRENDY YEARS IT DOESN'T SOME BRANDS HAVE GONE HUMOR COMMUNICATE LIKE THIS HURTS MORE