Rating new Apple product reveals

Rating new Apple product reveals Starting off with the iPhone 18 Pro and this was the best reveal of the entire event by tying it back to the Artemis photos taken on iPhone. Apple managed to make an incremental update feel really special. Once you've been to the moon, where do you go next? It's just an insane flex. You gotta give it an S tier for capitalizing on earned media. Then we have AirPods 5, which is getting a D. The last few years of AirPods are really starting to blend together. Just this reveal cemented that. We have the Apple Watch Series 12. Apple did a great job with this one. They're trying to become the center of health tracking with their new health sensing system. Did a lot of legwork for them. Very strong storytelling which made this feel very personable. A tier. And lastly, one more thing... with the iPhone Duo. But the actual reveal itself didn't stand out as Apple's "next big thing" and was pretty generic. So it's going to go in B tier.