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4.2Talking HeadHow-To hook
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What I Eat During My 9-5
@ccoreyjoness
59.8K followers · usually 37.3K views a post
Views
156.6K
Likes
10.6K
Comments
128
Shares
137
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Why it worked
The video taps into the popular 'what I eat in a day' trend, relatable to those in corporate environments, while also showcasing a unique and somewhat unexpected food choice (sardines) which adds an element of surprise and intrigue.
Summary
The creator documents their eating habits throughout a workday, starting with coffee and a wrap, followed by lunch, snacks, and drinks. The video concludes with them enjoying food and drinks at an outdoor event.
Structure
- 1Morning routine with coffee and wrap
- 2Lunch of turkey tacos
- 3Afternoon snacks and drinks
- 4Evening drinks and 'cheat meal'
Product placement
Starbucks (appears): The Starbucks logo is visible on the coffee cup and the bag for the spinach feta wrap. Removing it would not change what happens in the video.
Fishwife (acts): The creator opens and eats sardines from a can of Fishwife sardines. Removing it would change what happens in the video.
Bloom (appears): The Bloom sparkling water can is shown and consumed. Removing it would not change what happens in the video.
Coca-Cola (appears): The Coca-Cola logo is visible on a sign in the background. Removing it would not change what happens in the video.
On-screen text
Original caption
Say it with me: you can have cheat days…it’s ok babe (I’m officially 26.3 lbs down) 🤪 #whatieatinaday #corporatelife #work #9to5 #20something
More from @ccoreyjoness
Their other posts in the index, biggest breakout first.
