Why it worked
The video uses a relatable "what I eat in a day" format combined with the creator's engaging personality and humor, making it highly shareable. The inclusion of specific, identifiable products like Barebell Protein Soda and Zyn nicotine pouches also contributes to its discoverability and potential for virality.
Summary
The creator shares a "what I eat in a day" video during their 9-5 workday, showcasing various meals and drinks. The video highlights their food choices from coffee and yogurt to brisket mac and cheese, salmon fajitas, and a protein soda, ending with a nicotine pouch.
Structure
- 1Morning routine: coffee and yogurt
- 2Lunch break: brisket mac and cheese
- 3Afternoon snack and drink: turkey chomp stick and protein soda
- 4Dinner: salmon fajitas
- 5Evening wind-down: nicotine pouch
Product placement
Smoky Hollow: This is a tote bag that appears in the video. Removing it would not change what happens in the video. It merely appears.
Starbucks: This is a coffee mug that appears in the video. Removing it would not change what happens in the video. It merely appears.
Stanley: This is a water bottle that appears in the video. Removing it would not change what happens in the video. It merely appears.
BBQ Lab: This is a restaurant that the creator eats at. The food is from this restaurant. Removing it would not change what happens in the video. It merely appears.
Barebell: This is a protein soda that the creator drinks. The creator drinks it and it is visible. Removing it would change what happens in the video. It acts.
Zyn: This is a nicotine pouch that the creator uses. The creator uses it and it is visible. Removing it would change what happens in the video. It acts.