Why it worked
The video uses a 'what I eat in a day' format, which is popular on TikTok, combined with a relatable narrative of a young professional trying to manage their diet during the workday. The creator's engaging personality and the variety of snacks keep the viewer interested.
Summary
The video follows a 26-year-old working in sales as they document their meals and snacks throughout a typical workday. It starts with an iced matcha latte, followed by egg bites with tomatoes, mushrooms, and feta, then a chicken quinoa bowl, a Babybel cheese, sardines, Altoids, a protein soda, a chomp stick, and finally beef bone broth. The creator also applies lip oil and chews gum.
Structure
- 1Morning drink: Iced matcha latte
- 2Breakfast: Egg bites with toppings
- 3Lunch: Chicken quinoa bowl
- 4Snack 1: Babybel cheese
- 5Snack 2: Sardines
- 6Snack 3: Chomp stick
- 7Afternoon drink: Beef bone broth
- 8Late afternoon: Lip oil and gum
Product placement
The video shows the creator consuming various food and drink items throughout their workday, including an iced matcha latte, egg bites, a chicken quinoa bowl, Babybel cheese, sardines, Altoids, Barebells Protein Soda, a chomp stick, Trader Joe's Organic Beef Bone Broth, lip oil, and Wintergreen Z gum. The brands are visible on the packaging of these items.