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498Talking HeadStory Open hookConsumer Apps
Hook
My Chupacabra loves going to the beach and run freely, but people get scared when they see him.
@enriquealborta
356.2K followers · usually 5.2K views a post
Views
2.5M
Likes
79.1K
Comments
344
Shares
2.7K
Why it worked
The video uses a humorous 'Chupacabra' hook to grab attention and maintains a lighthearted, relatable tone while seamlessly integrating the product as a solution for the pet's beach safety.
Summary
A creator introduces his hairless dog, jokingly calling it a Chupacabra, and demonstrates a new life jacket he purchased for the dog's beach trips. He highlights the features of the life jacket and encourages viewers to check out the summer collection on Chewy.
Structure
- 1Introduction of the dog at the beach
- 2Unboxing the Frisco life jacket
- 3Demonstrating the life jacket on the dog
- 4Styling the dog with sunglasses
- 5Call to action for Chewy's summer collection
Product placement
The Frisco life jacket is the central focus of the video, shown being unboxed and worn by the dog.
Call to action
Discover Frisco summer collection on Chewy and stock up on your pet's seasonal must haves from toys to gears.
Original caption
#ChewyPartner @Chewy my Chupacabra loves going to the beach, this year I got him a FRISCO life jacket that will keep him afloat. Discover Chewys new summer collection.
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