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498Talking HeadStory Open hookConsumer Apps
Hook
My Chupacabra loves going to the beach and run freely, but people get scared when they see him.
@enriquealborta
357.6K followers · usually 9.7K views a post
Views
2.5M
Likes
79.1K
Comments
344
Shares
2.7K
Promoted product
Frisco Life Jacket
Why it worked
The video uses a humorous 'Chupacabra' hook to grab attention and maintains a lighthearted, relatable tone while seamlessly integrating the product as a solution for the pet's beach safety.
Summary
A creator introduces his hairless dog, jokingly calling it a Chupacabra, and demonstrates a new life jacket he purchased for the dog's beach trips. He highlights the features of the life jacket and encourages viewers to check out the summer collection on Chewy.
Structure
- 1Introduction of the dog at the beach
- 2Unboxing the Frisco life jacket
- 3Demonstrating the life jacket on the dog
- 4Styling the dog with sunglasses
- 5Call to action for Chewy's summer collection
Product placement
Original caption
#ChewyPartner @Chewy my Chupacabra loves going to the beach, this year I got him a FRISCO life jacket that will keep him afloat. Discover Chewys new summer collection.
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