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5.1KTalking HeadOther hookConsumer Apps
Hook
Today I'm celebrating my dog's birthday.
@enriquealborta
356.2K followers · usually 5.2K views a post
Views
25.9M
Likes
684.5K
Comments
1.7K
Shares
20.7K
Why it worked
The video uses a high-engagement subject (a cute, expressive dog) to deliver a branded message, making the advertisement feel like a personal, heartwarming moment.
Summary
A pet owner celebrates his dog's birthday by giving him a new toy ordered from Chewy. The video highlights the convenience of using Chewy for pet supplies.
Structure
- 1Dog celebrates birthday with cake
- 2Owner introduces Chewy box
- 3Dog receives wishbone toy
- 4Owner explains benefits of Chewy
- 5Final shot of dog with toy
Product placement
Chewy box and wishbone toy are prominently featured and mentioned by name.
Call to action
Restock on your pet's favorite items this spring quickly and conveniently with Chewy.
Original caption
🌸🎉 Celebrating my dog’s birthday as spring blooms! Join us for a little fun with Chewy as we restock favorite toys and treats! 🐶✨ Refresh your routine with yummy goodies like this delicious chicken wishbone for heavy chewers. Don’t miss out—restock with Chewy today! #ChewyPartner @Chewy
More from @enriquealborta
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