Today I'm celebrating my dog's birthday.

@enriquealborta

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SoundTikTok sound · For funny, playful, comical scenes.(1070324)

Promoted product

Chewychewy.com

Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or soon will-you've come to the right place. Shop for all of your pet needs at Chewy's online pet store. FREE shipping on orders $49+, low prices and the BEST customer service!

5 videos4 creators

Why it worked

The video uses a high-engagement subject (a cute, expressive dog) to deliver a branded message, making the advertisement feel like a personal, heartwarming moment.

Summary

A pet owner celebrates his dog's birthday by giving him a new toy ordered from Chewy. The video highlights the convenience of using Chewy for pet supplies.

Structure

1Dog celebrates birthday with cake
2Owner introduces Chewy box
3Dog receives wishbone toy

Original caption

🌸🎉 Celebrating my dog’s birthday as spring blooms! Join us for a little fun with Chewy as we restock favorite toys and treats! 🐶✨ Refresh your routine with yummy goodies like this delicious chicken wishbone for heavy chewers. Don’t miss out—restock with Chewy today! #ChewyPartner @Chewy

More from @enriquealborta

Product placement

Chewy box and wishbone toy are prominently featured and mentioned by name.

Call to action

Restock on your pet's favorite items this spring quickly and conveniently with Chewy.

On-screen text

TODAY I'M CELEBRATING MY DOG'S BIRTHDAY

Transcript

Today I'm celebrating my dog's birthday. For his birthday gift, I ordered my dog's favorite toy. This wishbone for heavy chewers from Chewy. Chewy is super convenient for dog and cat parents, making it easy to refresh my pet's needs. Restock on your pet's favorite items this spring quickly and conveniently with Chewy.