POV: I thought the hardest part of Jeopardy was the questions... then my cat knocked over my tripod.

@enriquealborta

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Selling · Mobile App

Weekend Gamesseen in 5 videos →

Why it worked

The video uses a relatable, humorous 'fail' hook involving a pet to capture attention before seamlessly transitioning into a demonstration of the product.

Summary

Two friends play a voice-controlled Jeopardy game on their TV, but their cat interrupts the recording by knocking over the tripod. The video transitions into a demonstration of the game being played on a television screen.

Structure

1Cat knocks over the tripod
2Friends react to the interruption
3Friends continue playing Jeopardy on TV
4Friends answer trivia questions correctly
5Call to action for the app

Product placement

The Weekend Games app is shown being played on a TV screen throughout the video.

Call to action

Download the Weekend app on your Roku or Fire TV

On-screen text

IN SOME LEGENDS, IT'S THE INFLUENCE OF THE FULL MOON THAT CHANGES A MAN INTO ONE OF THESE, ALSO CALLED A LYCANTHROPE POV: I thought the hardest part of Jeopardy was the questions... then my cat knocked over my tripod. Download the Weekend app on your Roku or Fire TV

Original caption

🎤 My cat tried to end my Jeopardy! career before it even started. 😂📱 Luckily, game night continued with Weekend Games on my TV! Turn your living room into a trivia stage and play voice-controlled games like Jeopardy!, Wheel of Fortune, and Song Quiz right from your Roku or Fire TV. Who’s ready for game night? 🎮🏆 #WeekendGames #Jeopardy #GameNight #TriviaNight #Roku

More from @enriquealborta

Their other posts in the index, biggest breakout first.

Transcript

Okay, where would you like to begin? It's Spanish classes for 200. You can find libros at una biblioteca, this place. Uh, what is a library? Correct for 200. Yay! How much would you like to wager? 800 of course. That's all of our money. Okay, you're wagering 800. Here's your clue in Spanish class. For spice, you use picante for this adjective, for climate, calido, for temperature, caliente. Uh, what is hot? Hot, that's right. Impressive. Pick a clue. From the Italian 400. From Italian for sweetmeat, the little candies tossed during carnival, it's what's tossed at New Year's. What is confetti? Very good. Jamie, you pick the next clue. From the Italian for 200. Italian for unknown, it's how you travel when you don't want to be recognized.