Project Manager $121,000

@mckenzie.mack

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FIwithMckenzie.com https://fiwithmckenzie.com/ ↗

Why it worked

The video likely performed well due to its relatable "day in the life" format combined with aspirational financial information. The creator's clear presentation of her salary and savings goals, along with practical tips on managing finances, appeals to a broad audience interested in personal finance and career success.

Summary

A project manager shares her progress on maximizing retirement accounts after receiving her paycheck. She details her contributions to her 401k, HSA, employer stock program, and Roth IRA, highlighting her high-yield savings account as her primary checking account.

Structure

1Introduction as a project manager with a high salary.
2Payday and deposit into high-yield savings account.
3Explanation of using HYSA as a checking account.
4Progress update on retirement account contributions (401k, HSA, stock program).
5Confirmation of maxing out Roth IRA.
6

Original caption

I’m a project manager making a $121,000 salary, here’s my retirement account progress after today’s paycheck 😙

More from @mckenzie.mack

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Concluding statement.

Product placement

The video promotes FIwithMckenzie.com, a website offering financial advice and resources, likely related to high-yield savings accounts and retirement planning, as indicated by the on-screen text and the creator's role as a project manager discussing her finances.

Call to action

The creator mentions her website is available if viewers want to open up a high-yield savings account and check it out.

On-screen text

Project Manager $121,000 PAYDAY BASED ON THE SALARY EARNED BY Mckenzie Mack, Franklin & Winston $652 $2,731 $2,840 HYSA Only Checking Account The HYSA I use as my Checking Account! up to 4.35% APY 401k HSA Stock Roth $18,865/$24,500 $1,566/$4,400 $1,600/$5,250 $7,500/$7,500

Transcript

I'm a project manager with $121,000 salary, and today is PAYDAY. BASED ON THE SALARY EARNED BY McKenzie Mack, Franklin & Winston. I was paid $2,840 and that was deposited into my high yield savings account. So many people are confused by this. No, I don't transfer this money into a different This is my only checking account. Only Checking Account. You can't do this with all high yield savings accounts. So the one that I use is always available on my website if you want to open it up and check it out for yourself. I'm on track to max out all of my retirement accounts this year. This paycheck brings my total 401k contributions for the year to $18,865 out of my $24,500 goal. For my HSA, I'm at $1566 out of my $4,400 goal. And in my employer stock program, I'm at $1600 out of my $5,200 goal. And I maxed out my Roth IRA back in January. That's all for now.