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30 days of NYC Beauty Secrets ✨ 🗺️ 📍

@lilytwelftree

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Why it worked

The video works by tapping into the desire for unique and curated retail experiences, positioning the featured store as a hidden gem. The creator's personal narrative and authentic exploration of the products, combined with visually appealing content, create an engaging and informative guide for viewers interested in beauty discoveries in NYC.

Summary

The creator shares their experience exploring unique beauty stores in NYC, highlighting Zitomer as a chaotic French pharmacy and a curated selection of European brands and haircare products. They express a preference for unique finds over viral products and find the store's brand selection impressive, though the makeup section felt dated.

Structure

1Introduction to NYC beauty secrets series
2First stop: Zitomer, a French pharmacy
3Discovery of unique European brands and haircare
4Comparison to other beauty retailers
5Overall impression and recommendation

Product placement

The video showcases the interior of Zitomer, a beauty store, highlighting various products like haircare, European perfume brands, and makeup. The store itself is the focus, with specific brands like Mason Pearson, Nutrafol, and Sisley Paris being mentioned or shown.

On-screen text

30 days of NYC Beauty Secrets ✨ 🗺️ 📍 I just moved to NYC and am OBSESSED with beauty All the best finds never seem to make it to TikTok so this is your guide to every thing beauty in the city 🏙️ ✨ First stop: the most chaotic French pharmacy on the Upper East Side 📍 Zitomer One of my favourite journalists/authors told me about this spot So I knew it was going to be good They've got all the Mason Pearson a girl could ask for. Wish they had testers at that price point but fun to marvel at if nothing else They stock a lot of cute European brands I had never heard of. It was fun to sniff and play with truly beautiful brands (i'm so tired of purely viral products) But in the same breath, they had the number 1 selling product in beauty on Amazon too?! (The Nutrafol hair vitamins move units like crazyyyyy) It was the selection of Haircare products that I thought was easily most impressive. Haircare is only in the last few years retaking beyond salons and it can be hard to find the best brands all in one place. They have easily more options than a Sephora for instance. The makeup was a lot less exciting. Feels like stepping back in time to an old department store in a way that's partly nostalgic and partly dated. I am not used to see so much stock on the shelf which was odly satisfying haha There is a lottttt going on in there. So much random stuff too tbh I didn't last as long as I do in a Sephora/Ulta until I was overwhelmed But definitely worth checking out for its uniqueness and brand selection.