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Day 13 of 30 NYC beauty secrets 🚕

@lilytwelftree

4.3K followers · usually 1.9K views a post

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9.6K

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Selling · Other Product

Downtown City Spa

Why it worked

The creator leveraged a common pain point (expensive beauty treatments) and offered a solution with a clear value proposition (affordable microneedling). The use of a Groupon deal and a specific, local business made the recommendation feel authentic and actionable for viewers in NYC.

Summary

The creator shares their experience getting microneedling at Downtown City Spa in NYC, highlighting the affordable price found on Groupon and the overall positive experience despite the cost of add-ons.

Structure

1Introduction to NYC beauty secrets and the problem of expensive microneedling.
2Discovery of Downtown City Spa via Groupon.
3The microneedling procedure and additional costs.
4Post-procedure redness and anticipation of results.
5Overall assessment of the value and experience.

Product placement

The creator gets microneedling at Downtown City Spa, which they found on Groupon. The spa is located on Fulton Street in FiDi.

On-screen text

Day 13 of 30 NYC beauty secrets 🚕 "Affordable" microneedling in manhattan I recently moved to New York City and I'm obsessed with all things beauty. I found that the best spots never make it to TikTok so this is your guide I get really bad hormonal acne and micro needling has been the only thing I've found (other than Accutane) that helps it. I haven't had a treatment in so long because it's SO expensive in the city ($300-600/session) I found this clinic on Groupon (😊) but for $89 I had to give it a go 2 Charles Corley, L.M.H.C Melissa Kaplan, L.M.H.C Elaine Santos Design Jason Money Architect SYNOESIS Colden NYC Medical P.C. 204 Terrane Group LOPERGOLO + BARTLING ARCHITECTS William Hagee, LCSW It's called Downtown City Spa and is on Fulton in FiDi 200 201 202 203 204 207 208 209 210 211 213 214 It was an additional $15 for numbing cream which I had never had before when getting microneedling but the esthetician was very adamant I needed it The esthetician was hilarious and such a character. She reiterated she didn't want to be rushed (I had no where to be) and that my skin was very bad (not untrue) This photo was immediately after. She put some 'medicine' on my ACNE, no clue what that was With $10 tax, $15 numbing and $25 tip it came to $140 WHICH is still a lot but I was desperate AND that's 1/2 the best price I had come across in the city. While it did feel kind of DIY, I really didn't mind. The redness was more delayed than usual. Kicked in 2:30/3hr later. Will report back on the results!