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Day 2 of 30 beauty secrets NYC has been gatekeeping 💄🚕

@lilytwelftree

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Selling · Other Product

Stélé

Why it worked

The video works by presenting a hidden gem in a popular category (NYC beauty) and offering a unique perspective on discovering new brands. The aesthetic visuals of the store and the intriguing scent sampling method create curiosity and appeal to a niche audience interested in exclusive beauty experiences.

Summary

This video showcases Stélé, a boutique perfumery in NYC that exclusively stocks independent brands. The creator highlights the unique scent sampling method using clays and praises the store's ambiance and staff, positioning it as a hidden gem for beauty enthusiasts.

Structure

1Introduction to a NYC beauty secrets series
2Introducing Stélé as a unique perfumery
3Highlighting the store's exclusive collection and ambiance
4Describing the unique scent sampling method
5Praising the staff and the overall experience

Product placement

The video features the boutique perfumery 'Stélé' as the main subject, showcasing its interior, exterior, and products. The unique scent sampling method using clays is also highlighted.

On-screen text

Day 2 of 30 beauty secrets NYC has been gatekeeping 💄🚕 I just moved to NYC and am OBSESSED with beauty All the best spots never make it to TikTok so this if your guide to everything beauty in the city Today's spot, the most incredible collections of independent perfumes Stélé SoHo is drowning in perfumeries and it can be a little overwhelming (I plan to show you all the best spots in this series but might have to make a map) But Stélé has a collection that you just can't find anywhere else because they exclusively stock boutique perfumers I don't think I had heard of even one of their brands before Which is always a good sign because I love beauty, work in beauty AND consume a lot of beauty media It also means that it feels like a place of play rather than steeping inside TikTok (which is my frustration with most of SoHo) Instead of smelling the bottle or blotters each of the scents are sprayed onto these clays I am also obsessed with the staff Not to mention how gorgeous the space is