Why it worked
The video likely resonated due to its relatable, everyday scenario presented with a humorous and slightly cynical take on urban living. The "scheme" framing adds a layer of wit that encourages shares and comments.
Summary
The video shows a person pouring a can of Coca-Cola into a cup filled with ice, which they purchased for $1. The on-screen text humorously describes this as a "10/10 NYC scheme" because the bodega only had lukewarm Cokes available.
Structure
- 1Bodega only has warm Cokes
- 2Purchase a $1 ice cup
- 3Pour Coke into ice cup
- 4Humorous commentary on NYC schemes
Product placement
Coca-Cola (drink): ACTS - it is poured into a cup to make a drink. Removing it would change what happens in the video. $1 ice cup (product): ACTS - it is purchased and filled with a drink. Removing it would change what happens in the video.
On-screen text
The bodega only
having luke warm
cokes so you have to
buy a $1 ice cup
10/10 NYC scheme