Vine is back!

@beacons.ai

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Divine

Why it worked

The video leverages nostalgia for Vine and the controversial figure of Jack Dorsey to create intrigue. It also taps into the creator economy trend by highlighting ownership and early adoption advantages.

Summary

The video announces the return of Vine in the form of a new app called "Divine," which is built on an open protocol and allows users to own their content. It highlights that Jack Dorsey, who was involved in Vine's shutdown, is now funding this revival, drawing parallels to how early TikTok creators found success.

Structure

1Vine is back, kind of.
2Introducing Divine, a new app for 6-second loops.
3Jack Dorsey, who killed Vine, is now funding its revival.
4Divine is built on an open protocol, giving users ownership.
5It's currently in beta, encouraging creators to join early.

Product placement

Vine: Appears as a logo and is discussed as a defunct social media platform. Removing it would change the video's topic. It merely appears. Twitter: Appears as a logo and is discussed as the company that shut down Vine. Removing it would change the video's topic. It merely appears. TikTok: Appears as a logo and is discussed as a platform that succeeded Vine. Removing it would change the video's topic. It merely appears. Divine: Appears as a logo and is discussed as a new platform. Its interface is shown and its features are described. Removing it would change the video's topic. It acts. Nostr protocol: Mentioned as the protocol Divine is built on. Removing it would change the video's topic. It acts.

Original caption

Vine is back and the guy who killed it is finding the revival 💀 #vine #vineisback #divine #creator #shortformcontent

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Call to action

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On-screen text

Vine is back! Kind of. divine It's called "Divine" now. Six second loops with no A I. Slop allowed. There recovered 500,000 original vines from binary files, and you can watch them all in app. But here's the irony. Jack Dorsey, the guy who killed Vine at Twitter, is funding the comeback. Vine died because Twitter missed the creator economy entirely. TikTok picked up the wreckage and built an empire. So will divine be different, baby? Open Source Project < > Beta Testing Now Live! Divine is a decentralized, open-source platform for short-form looping videos, built on the Nostr protocol. We're currently in beta testing and invite you to join us in shaping the future of creative video sharing! Join the Beta IOS: Beta is full (10k sign ups in 4 hours) - Stay tuned for updates Android: Beta is full - Stay tuned for updates Web: You're already here! Start exploring Available Platforms Web App IOS Android It's built on an open protocol. You own your account, your feed, your data, and you have to record in app or prove authenticity. Six second content is coming back. If you're a creator, this is your window to claim a format before it gets too crowded. Same way early tiktokers own their niches before the algorithms got too competitive. It's currently in beta, but be on the lookout for when it's officially live.

Transcript

Vine is back! Kind of. Vine is back, kind of. It's called "Divine" now. Six second loops with no A I. Slop allowed. There recovered 500,000 original vines from binary files, and you can watch them all in app. But here's the irony. Jack Dorsey, the guy who killed Vine at Twitter, is funding the comeback. Vine died because Twitter missed the creator economy entirely. TikTok picked up the wreckage and built an empire. So will divine be different, baby? It's built on an open protocol. You own your account, your feed, your data, and you have to record in app or prove authenticity. Six second content is coming back. If you're a creator, this is your window to claim a format before it gets too crowded. Same way early tiktokers own their niches before the algorithms got too competitive. It's currently in beta, but be on the lookout for when it's officially live.