I'm going on a digital detox with Cadbury &More

@vnessali

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SoundTikTok sound · original sound - vnessali

Promoted product

Cadbury &MOREcadbury.com.au

Welcome to the home of Cadbury chocolate -There’s a glass and a half in everyone

3 videos

Why it worked

The video succeeds by wrapping a brand promotion inside a relatable, high-value lifestyle message about mental health and slowing down, making the product feel like a natural companion to self-care rather than a forced advertisement.

Summary

The creator discusses the importance of taking a break from constant productivity and announces a three-day digital detox. She frames this intentional pause as an opportunity to indulge and reconnect with herself, featuring Cadbury &More chocolate as part of the experience.

Structure

1Introduction of the digital detox concept
2Reflection on the difference between being and doing
3Examples of intentional living and indulgence
4

Original caption

i’m going on a social media detox, thanks to @CadburyAU 💜 see you in 3 days! #AD

More from @vnessali

Product placement

Cadbury &More chocolate bars are shown at the beginning and end of the video as part of the creator's 'digital detox' ritual.

On-screen text

I'M GOING ON A Digital Detox WITH CADBURY &MORE I read a quote recently the problem isn't that we're too busy it's that we've forgotten "Be" and it made me wonder what does it actually mean to be my state of being was how much work I was doing but being isn't doing for me it's being creative spending time in nature spending time with people that I love indulging so I'm unplugging for 3 days to remember what being feels like for you?

Transcript

I read a quote recently that said the problem isn't that we're too busy, it's that we've forgotten how to be. And it made me wonder, what does it actually mean to be? My state of being was defined by how much work I was doing, but being isn't doing. For me, it's being creative, spending time in nature, spending time with people that I love, indulging. So I'm unplugging for three days to remember what being feels like for you?