Have you noticed luxury brands

THE RISE OF LUXURY MICRODRAMAS Have you noticed luxury brands are now launching micro dramas? These addictive 60 second comedies that don't feel like ads. "THE SCENE" Marc Jacobs just dropped their mini viral soap opera called "The Scene" for a $700 handbag range. THE RISE OF MICRO-DRAMAS 'Brainless' but satisfying: Some say, they kind of suck Cheesy short dramas are taking over our social 'It's absurd; it's brain rot': tacky, brain rot, mind numbing. Long famous in China, micro dramas were viewed as the Candy Crush of content. Now, luxury brands can't ignore it. And it's a 14 billion dollar format. Premium visuals without the cheesy storylines of AI generated fruit. This happens again and again. 1. TREND RISES 2. LUXURY BRANDS DISMISS IT Luxury brands sit back because it's too common. 1. TREND RISES 2. LUXURY BRANDS DISMISS IT 3. LUXURY BRANDS EVENTUALLY FOLLOW Then they elevate it. CANNES LIONS Second Rodeo The Microdrama Boom: Inside the Next Entertainment Economy Wednesday 24 June, 15:30-16:00 CREATORS STAGE, THE PALAIS Cannes Lions has an entire session on the Microdrama boom coming this summer. And if you want to stay ahead of the creative industry and what's next, attending Cannes Lions is a no brainer. Creators, founders, as will global brands. The Original Pinterest PUBLISHED IN 2022 The question is how long before we see a Gucci Gucci gucci 1 Following 6.2M Followers 77.2M Likes Message Follow No bio yet. lafamigliamysteryunfolds.guc... Just watched micro drama series? Follow along for more creative insight.