Is this the next viral clean girl beauty brand?

@thebrandblueprint

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SoundTikTok sound · original sound - thebrandblueprint

Promoted product

o.piccolaopiccola.com

o.piccola is skincare-first complexion makeup — clean, modern formulas that bridge color and care for an effortless everyday glow. Free US shipping over $60.

Why it worked

The video leverages the high-interest 'clean girl' aesthetic and the personal brand of a well-known influencer to create buzz around a new product launch, tapping into existing fan communities.

Summary

The creator analyzes Olivia Jade's new beauty brand, o.piccola, discussing its potential success based on her established influence and the current clean girl aesthetic trend. She compares the brand's initial product launch to existing popular brands and speculates on its future market performance.

Structure

1Introduce the brand and founder
2Establish the founder's credibility
3Analyze the brand's aesthetic and product launch
4

Original caption

Can @olivia jade start the next viral clean girl beauty brand? YouTube’s it girl, Olivia Jade, is about to launch @opiccola, a clean girl beauty brand. Olivia has a cult beauty community and I have a feeling this brand could be huge. Olivia has has that same cool factor as Hailey Bieber, so she has what it takes and the influence to build a clean girl brand. What do you think of this launch? #o#oliviajadeo#opiccolac#cleangirl

More from @thebrandblueprint

Product placement

The video features promotional imagery and product shots of o.piccola bronzer and highlighter sticks throughout.

Call to action

Now, what do you think? Can Olivia Jade build the next clean girl beauty brand?

On-screen text

Is This The Next Clean Girl Beauty Brand? o.piccola So meet o.piccola. It's YouTube's it girl Olivia Jade's new beauty brand. If you haven't heard of Olivia Jade, you're honestly missing out. She's one of the OG YouTube beauty comfort creators. She has built an insane beauty community that trust her. So it was only a matter of time before she launched her own clean girl beauty brand. Now we don't know too much about her vision for the brand. hi gorgeous She's really leaning into this bronze and glow look. It's unsure what will come next, but it feels very clean girl coded so far. So far it feels like a mixture of Rhode, Ilia, Saie, and Dibs Beauty. hey guys what's new So many people aspire to be like her, so that's why I think this brand will work. hi gorgeous So I'm more excited to see what comes next after this launch. Now, what do you think? Can Olivia Jade build the next clean girl beauty brand?

Transcript

Is this the next viral clean girl beauty brand? So meet o.piccola. It's YouTube's it girl Olivia Jade's new beauty brand. If you haven't heard of Olivia Jade, you're honestly missing out. She's one of the OG YouTube beauty comfort creators. She has built an insane beauty community that trust her. So it was only a matter of time before she launched her own clean girl beauty brand. Now we don't know too much about her vision for the brand. She's launching with these bronzer and highlighter sticks. She's really leaning into this bronze and glow look. It's unsure what will come next, but it feels very clean girl coded so far. So far it feels like a mixture of Rhode, Ilia, Saie, and Dibs Beauty. As someone who's been a fan of Olivia, I feel like this launch will sell out. So many people aspire to be like her, so that's why I think this brand will work. But obviously, it's going to need more than one product to be successful. So I'm more excited to see what comes next after this launch. Now, what do you think? Can Olivia Jade build the next clean girl beauty brand?