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19.6Talking HeadContrarian hook
Hook
Aujourd'hui une pâte à tartiner, c'est 70% d'huile et de sucre, n'importe laquelle, le leader que vous connaissez.
@funkie_fr
7.8K followers · usually 1.3K views a post
Views
25.2K
Likes
83
Comments
6
Shares
10
Why it worked
The video uses a strong, relatable comparison to a market leader to immediately establish a problem, then presents a clear, data-backed solution that appeals to health-conscious consumers.
Summary
A speaker explains the nutritional drawbacks of traditional chocolate spreads compared to their own brand, Funkie. They highlight that their product uses legumes instead of oil and contains significantly less sugar while maintaining a good taste.
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Transcript, structure and on-screen text
4 beats, a 60-word transcript and 7 lines of on-screen text — the parts you need to write your own version.
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Original caption
70% d’huile et de sucres, c’est ce que contient une pâte à tartiner classique. Chez Funkie on a lancé la première pâte à tartiner sans huile du tout, nutriscore B et -45% de sucre 🫶 À retrouver sur funkie.fr et en magasin 🛒
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