how is it possible

@nycstartupgirl

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SoundTikTok sound · Epic Music(863502)

Promoted product

Beam

BEAM — your photo journal

5 videos2 creators

Why it worked

The video taps into a relatable frustration about the pressure to curate a perfect online persona, offering a solution that allows users to share their authentic experiences and memories in a fun and engaging way.

Summary

The creator questions why people don't share more of their life experiences, attributing it to the pressures of Instagram. She then introduces Beam, an app that helps organize photos and create recaps, showcasing how it helped her curate and share memories.

Structure

1The problem: too many photos, not enough sharing
2Instagram's negative impact on self-expression
3Introducing Beam as a solution
4Demonstrating Beam's functionality

Original caption

tbt to when investors said my startup was stupid bc ‘girls don’t take pics’ #nycstartupgirl #entrepreneur #cameraroll #cuteapps

5

The joy of curated memories

Product placement

Instagram: it is a social media platform where users post photos and videos. It appears throughout the video as the context for the creator's discussion. Removing it would change the video's context. Beam: it is an app that organizes photos and creates recaps. It is shown being used to create a recap of a wedding and is the subject of the video. Removing it would fundamentally change the video's purpose.

On-screen text

how is it possible that there is 70,000 pictures 70,000 pictures in my and 17 pictures and 17 pictures on my Instagram is this a just me thing? something something that everybody goes our camera roll our camera roll has so many untold stories untold stories about ourselves about ourselves and our lives that never get to see the light of day because of the weird things that Instagram makes you feel like you can and plus like a super a super shitty experience your memories everything like that there are other girls out there with camera rolls filled with filled with fun experiences and stories got to see and so we did what we do on the whiteboard I'm like drawing up describing Connor starts vibe coding and by Monday we have a fully we have a fully functioning app experimenting around with Beam and it is literally like literally like like the most fun I've ever had. picking and choosing photos other people that I've ever had on any other platform

Transcript

how is it possible that there is 70,000 pictures in my and 17 pictures on my Instagram is this a just me thing? something something that everybody goes our camera roll has so many untold stories about ourselves and our lives that never get to see the light of day because of the weird things that Instagram makes you feel like you can and plus like a super shitty experience your memories everything like that there are other girls out there with camera rolls filled with fun experiences and stories got to see and so we did what we do on the whiteboard I'm like drawing up describing Connor starts vibe coding and by Monday we have a fully functioning app experimenting around with Beam and it is literally like the most fun I've ever had. picking and choosing photos other people that I've ever had on any other platform