Why it worked
The video taps into a relatable experience of overcoming doubt and showcases a niche, visually appealing solution to a common problem (photo filtering), making it shareable and engaging.
Summary
The creator shares a throwback to when investors doubted her startup idea because they believed girls don't take many pictures. She then reveals she created an app to filter photos by 'matcha' and 'golden hour' as a response to that skepticism.
Structure
- 1Recalls investor skepticism about her startup
- 2Explains the investors' reasoning
- 3Introduces her app as a solution
- 4Highlights the app's filtering capabilities
Product placement
Beam App (ACTS) - an app to filter photos by matcha and golden hour. Removing it would change what happens in the video. linktr.ee (APPEARS) - a link aggregator. Removing it would not change what happens in the video.
On-screen text
tbt to when investors said
my startup was stupid bc 'girls
dont take that many pics' so I
made an app to filter your
70k photos by matcha and
golden hour