tbt to when investors said my startup was stupid bc 'girls dont take that many pics' so I made an app to filter your 70k photos by matcha and golden hour

@lsunxo

45.5K followers · usually 1.9K views a post

Views

7.9K

Likes

208

Comments

6

Shares

1

SoundTikTok sound · original sound - xvanzy9

Promoted product

Beam

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

13 videos3 creators

Why it worked

The video taps into a relatable experience of overcoming doubt and showcases a niche, visually appealing solution to a common problem (photo filtering), making it shareable and engaging.

Summary

The creator shares a throwback to when investors doubted her startup idea because they believed girls don't take many pictures. She then reveals she created an app to filter photos by 'matcha' and 'golden hour' as a response to that skepticism.

Structure

1Recalls investor skepticism about her startup
2Explains the investors' reasoning
3Introduces her app as a solution
4Highlights the app's filtering capabilities

Original caption

this list girl is turning into the camera roll girl #cameraroll #goldenhour #beamapp #founder

More from @lsunxo

Product placement

Beam App (ACTS) - an app to filter photos by matcha and golden hour. Removing it would change what happens in the video. linktr.ee (APPEARS) - a link aggregator. Removing it would not change what happens in the video.

On-screen text

tbt to when investors said my startup was stupid bc 'girls dont take that many pics' so I made an app to filter your 70k photos by matcha and golden hour